BariatricPal sells weight-loss snacks and supplements. Their success is very dependent on attracting loyal customers who repeatedly purchase.
2. PRICESTACK ANALYZES SHOPPER DATA
BariatricPal installed Pricestack from the Shopify App Store and connected it to Facebook. Our AI analyzed their data to forecast customer-level lifetime values, using these forecasts to create a better Facebook prospecting audience.
3. DEPLOYED PRICESTACK LTV AD AUDIENCE
BariatricPal set up their ad campaigns just like normal, except instead of using their typical audiences, they used their new Pricestack LTV audience.
WHAT OPTIMAL ADS DO FOR YOU
RETURN ON AD SPEND
Shoppers acquired via Pricestack's LTV audience had higher average order values and higher customer lifetime values, boosting ROAS by +170%.
+50% New Shoppers
LOW AUDIENCE OVERLAP
Half of the customers acquired with Pricestack Ads would not have even seen BariatricPal's ads on Facebook without the help of Pricestack.
“...Pricestack Ads improved ROAS by +170% in 35 days...”
HIGHER ROAS + HIGHER LTV = SUSTAINABLE GROWTH
The goal of Pricestack Ads is to not only improve short-term ROAS, but also customer lifetime value. Boosting both at the same time means that you'll have a consistently positive cash flow coming from your Facebook Ads that you can use to re-invest back into growth.
THE STORY OF BARIATRICPAL
Founder and CEO, Alex Brecher, shaped his store around his own personal weight loss journey. He wanted to create a one-stop-shop that will set his customers up for success on their own weight loss journeys.
BariatricPal's business model shines when they acquire customers who, after purchasing their first products, consume them, love them, and continually come back for more – so they tried Pricestack Ads.
BARIATRICPAL NEEDED TO OPTIMIZE FOR CUSTOMER LIFETIME VALUE:
- BariatricPal had customers return to purchase on a regular basis due to the cyclical nature of how their products are consumed. - Because of this, they knew that lifetime value was important to them, and they wanted to acquire more high LTV customers.
The ecommerce market for consumable products is growing rapidly. The problem is, Facebook isn't natively equipped to handle merchants who depend on high LTV in order to scale profitably. Optimizing for 7-day revenue or for single purchases simply doesn't cut it when you're looking to acquire loyal, lifetime customers.
With Pricestack Ads, you'll acquire more loyal customers.
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